Atlanta Focus Group Moderator – In-Depth Interviews – Reporting

Your customers don’t think about your business or talk about it the way you do. Period. Integrating the buyer’s insights into product planning, brand positioning and marketing communications starts with asking the right questions.

The Brand Renovator offers qualitative research services to end-clients, research firms, and agencies alike to support a variety of Consumer Product and Business to Business initiatives. For examples of qualitative research, check out our project snapshots:

In-Depth Interviews

 In-Depth Interviews

Focus Group Research

 Focus Group Research

Reporting & Analysis

 Reporting & Analysis
The Brand Renovator helps our business understand the needs and frustrations of our consumers. The best thing about working with Linda is her ability to connect with us and with our consumers. She’s engaging, upbeat, and a great listener! Now, we’re in a better position to prioritize and optimize our new product development.

— Brand Team of a Leading Consumer Packaged Goods Company


  • Baby Products
  • Consumer Durables
  • Consumer Packaged Goods
  • Consumer Products/Children
  • eHealth
  • Financial Services
  • Health & Beauty
  • HealthCare/Medical
  • Pharmaceutical
  • Professional Services
  • Retail/Merchandising
  • Sporting Goods
  • Technology


  • Focus Groups
  • Executive Interviews
  • IDI Central Facility
  • In-Depth Phone
  • In-Home/Ethnography
  • In-Person In-Store
  • Journaling
  • Merged Method
  • Mini Groups
  • Online Bulletin Board
  • Product Placement
  • Triads and Dyads
  • Video Diary


  • Ad Concept Testing
  • Brand Positioning
  • Communications
  • Competitive Lineup
  • Concept Testing
  • Consumer Behavior
  • Merchandising
  • Naming
  • New Product Development
  • Package Design
  • Product Testing
  • Prototype Evaluation
  • Sensory Evaluation