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Principal Linda W. Travis, Brand Consultant
A renovator at heart, Brand Consultant Linda W. Travis has the knack for seeing past an outdated façade to the hidden treasure underneath. As Principal of The Brand RenovatorSM, Linda renovates existing brands for businesses that want to make their mark in a bigger way -- from service businesses that have outgrown their old brand message, to brand names that need new life and distinction to stand out above their competition. A Fuqua Scholar of Duke University’s top ranked MBA program and summa cum laude undergraduate, Linda W. Travis brings over 20 years of practical marketing experience to her work as a brand consultant. She began her career working on marketing research assignments for Kimberly-Clark, Coca-Cola, and BellSouth, moved on to become a marketing Vice President with Wachovia Corporation, and led Marketing Information at Norrell Corporation. Linda is a nationally recognized speaker on branding businesses, professional services, and people. She has been featured in Business to Business Magazine, Catalyst Magazine and Oz: The Journal of Creative Disciplines. Linda is a contributing writer to Soundly Speaking, Better Branding Magazine, and Competitive Edge. Her professional memberships include the American Marketing Association and the National Speakers Association. As an Advisor to the Georgia Department of Education, Linda W. Travis has helped to shape the future marketing curriculum. "Whether you're salvaging grandma's rocker, adding a room to your house, or growing your business to the next level," adds Linda, "a renovation presumes an inherent value worth keeping." And this brand consultant has a rocker, a room, and a business to prove it. Client relationships include...
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“Find the
underlying value of a brand– inside and out,”
Linda says, “and you’ll have the authentic foundation
on which to grow.” 
